"I’m obsessed with Kindly, By Joe’s Sun+ Wind Silk Shield Lip Balm. The texture is beautifully soft and creamy, the scent is incredible, and it leaves my lips feeling (and looking) amazing. Bonus: my boyfriend can’t stop kissing them.”

"Beautiful candle. Warm, smoky and restrained rather than sweet or overpowering. It lightly scents the room while burning and lingers long after the wick is out. Feels considered and well made. Would happily buy again." "I’m usually very sceptical of alternatives to standard roll-on or spray deodorants. Most have felt spooky, gimmicky and just don’t work. Kindly by Joe’s powder deodorant changed my mind. It’s simple to use and noticeably more effective than its supermarket counterparts. Consider me converted and the product a staple on my bathroom counter. "

"I’ve been using these products regularly now and they just work. The facial cleanser does a solid job without feeling harsh and the Bergamot hand and body wash smells great and feels genuinely refreshing. The moisturiser absorbs well and doesn’t leave your skin greasy and the body balm is good when your skin needs a bit more without overdoing it. Everything feels well made, practical and easy to use — I’d definitely recommend a go."

I cannot say enough beautiful things about Kindly by Joe. From the moment you open the product, you can feel the care, intention, and craftsmanship that have gone into every single detail. The textures are absolutely divine, rich, silky, and deeply nourishing without ever feeling heavy. You can instantly tell that only the highest quality ingredients are being used. Everything feels gentle, effective, and genuinely kind to the skin. The use of organic, thoughtfully sourced ingredients truly sets this brand apart, and it shows in the results. What makes Kindly by Joe even more special is its small-batch ethos. You’re not just buying skincare, you’re supporting a local business that pours heart, integrity, and pride into every jar. There’s something incredibly reassuring about knowing your products are being made in small, carefully crafted batches rather than mass-produced with shortcuts. Kindly by Joe feels personal, luxurious, and honest, it’s the kind of brand you feel good about using and even better about supporting. My skin has never felt healthier, softer, or more loved. A truly beautiful brand, created with intention, care, and so much heart. Highly recommend to anyone wanting quality, ethical, and genuinely effective skincare.

"I’ve just started using the Kindly by Joe Copper Tripeptide Serum and the Cell Restore Hydrating Cream and I’m obsessed. They are super light and hydrating and the botanicals smell amazing. I’ve been using the hydrating cream before bed too as the fragrance has a real calming effect"

"I have been lucky enough to use a range of products from Kindly Joe, and it is rare to come across a brand where every single item genuinely delivers. The Active Vitamin C Serum is lightweight, effective, and leaves my skin brighter and healthier without irritation or heaviness. It feels balanced and well formulated, not overworked, not gimmicky, just done properly. The shampoo and conditioner are equally impressive. They cleanse thoroughly without stripping and leave hair soft, hydrated, and easy to manage. There is a real sense of care in how they perform. Clean, nourishing, and effortless to use every day. The hand soap and hand cream elevate everyday essentials. The soap cleanses without drying and the hand cream absorbs beautifully, deeply hydrating without any greasy residue. They turn something functional into something you actually enjoy using. And the candles are stunning. They burn evenly, the scent is refined rather than overpowering, and they instantly change the feel of a space. Calm, warm, and thoughtfully crafted. What stands out most about Kindly Joe is intention. Nothing feels rushed, excessive, or thrown together. Every product feels considered, high quality, and made with genuine care. This is the kind of brand you trust, recommend without hesitation, and keep coming back to. "